NH: You pay a little more. There’s a trade-off.

GK: Yes, there’s a trade-off.

Over here, we have another vacuum die. Let’s see if you can guess what it’s for. What does this cut?

NH: Hey, it looks like my phone!

GK: Aha! It’s a phone screen cover. The cut pieces go inside, you can see here. There is still a bit of a cut piece left. You hook a vacuum to it, and it’s going to go inside, pass through the journal and into a vacuum.

NH: Thank you for showing us all those great samples. Can you tell us something about the company’s strengths or chief selling points?

GK: Sure. The company was founded in 1967, when my father established the business. He quickly became known as the guy who would take on any challenge. We became known as the guys who can do pretty much anything. Take die cutting from a flat state, flat die cutting, to a rotary state. Die cutting challenging materials. We were once presented with a challenge to remove cut pieces from the web. Our customer didn’t like air eject, which was common at the time, and we developed the vacuum die. That innovation is part of our culture.